Institutional health communication and social media: Exploring Italian hospitals’ use of social media pages
Introduction Hospitals play a potentially crucial role in public health, and social media can be powerful tools to reach their target audiences but are hospitals exploiting them to their full potential? Methods We retrieved the institutional webpages and the social media profiles (Facebook, Instagra...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2024-04-01
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Series: | Digital Health |
Online Access: | https://doi.org/10.1177/20552076241245921 |