Institutional health communication and social media: Exploring Italian hospitals’ use of social media pages

Introduction Hospitals play a potentially crucial role in public health, and social media can be powerful tools to reach their target audiences but are hospitals exploiting them to their full potential? Methods We retrieved the institutional webpages and the social media profiles (Facebook, Instagra...

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Bibliographic Details
Main Authors: Carlotta Fiammenghi, Loredana Covolo, Anna Vanoncini, Umberto Gelatti, Elisabetta Ceretti
Format: Article
Language:English
Published: SAGE Publishing 2024-04-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076241245921