The Lifespan of Social Hub In Social Networking Sites

This paper examines a highly used social networking site (SNS) by studying the behavior of more than 11 million members over a 20 month period. The importance of the most highly active members to the overall network is demonstrated by the significant fraction of total visits by extremely active memb...

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Bibliographic Details
Main Authors: Sangman Han, Christopher L. Magee, Yunsik Kim
Format: Article
Language:English
Published: Korean Marketing Association 2015-04-01
Series:Asia Marketing Journal
Subjects:
Online Access:https://amj.kma.re.kr/journal/vol17/iss1/4/