Comparing and Ranking tourism websites performance based on e-satisfaction, e-trust, e-quality, and e-loyalty: A combined approach of structural equation modeling, fuzzy and analytical hierarchical process
This research aims to rank the relative performance of tourism websites in terms of e-satisfaction, e-trust, e-quality, and e-loyalty variables. To this end, two major Iranian travel websites providing accommodation (Iran Hotel Online) and tour packages (Marcopolo Corporation) were chosen and their...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2017-09-01
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| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | http://jipm.irandoc.ac.ir/browse.php?a_code=A-10-3410-1&slc_lang=en&sid=1 |