The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Abstract. The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high quality, premium pricing, and controlled di...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2017-12-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2302 |