INNOVATION STRATEGIES AND MARKET ORIENTATION IN SELECTED NIGERIAN BANKS

INNOVATION STRATEGIES AND MARKET ORIENTATION IN SELECTED NIGERIAN BANKS

In an attempt at improving market orientation, management of organisations employ innovation strategies and practices that reflect this area of operation. Thus, this study investigated innovation strategies and market orientation in selected Nigerian banks. It specifically examined the effect of pro...

Full description

Bibliographic Details
Main Authors: Omorodion Omoregbe, Joseph Azage, David Ikhide Alufohai
Format: Article
Language:English
Published: University of Oradea Publishing House 2022-03-01
Series:Oradea Journal of Business and Economics
Subjects:
innovation strategies
market orientation
process innovation
product innovation
marketing innovation and organisational innovation
Online Access:http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2022/03/OJBE-71_45-61.pdf

Internet

http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2022/03/OJBE-71_45-61.pdf

Similar Items