Developing a content marketing model with goal to improve brand of countrywide the banking industriestitle

The current research has been done pursuing the goal to present a content marketing model with brand improving approach in banking industries. This study is applied in terms of goal and survey- exploratory concerning the approach. The statistical community is made up of a group of experts including...

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Bibliographic Details
Main Authors: Keivan Goodarzi, Mohammadreza Kashefi Neishabori, Abdollah Naami, Mojtaba Dastoori
Format: Article
Language:English
Published: Ayandegan Institute of Higher Education, 2022-03-01
Series:International Journal of Research in Industrial Engineering
Subjects:
Online Access:http://www.riejournal.com/article_142516_770c0c5f56fc287330d740d5835cb4dc.pdf