Determinants of Customer Attitude and Behavioral Intention for Online Food Delivery: A Study from Karachi
Technology diffusion and COVID-19 pandemic have changed consumers’ attitudes toward online food purchasing. At the same time, the fast food sector has also transformed to attract and retain online food customers. Thus this study, by extending TRA and TAM model, investigates the impact of “perceived...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Karachi Institute of Economics and Technology
2022-12-01
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| Series: | Market Forces |
| Subjects: | |
| Online Access: | https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/592 |