Constructing Data-Driven Personas through an Analysis of Mobile Application Store Data
As smartphone segments have become more complex in recent times, the importance of personas for designing and marketing has increased. Earlier, designers focused on traditional qualitative personas but have been criticised for the lack of evidence and outdated results. However, although several meth...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-03-01
|
| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/12/6/2869 |