Factors Affecting Trust and Interest in Transactions by Indonesian MSME Sellers in e-Commerce

Factors Affecting Trust and Interest in Transactions by Indonesian MSME Sellers in e-Commerce

Introduction/Main Objective: This study aims to examine the factors that influence the trust and interest in e-commerce transactions among MSME actors in Indonesia. Therefore, a study was conducted on the effect of these variables. Background of the problem: The transition of MSMEs in Indonesia to...

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Bibliographic Details
Main Authors: Yongki Alfa Rizi, Fitra Dharma, Yunia Amelia, Tri Joko Prasetyo
Format: Article
Language:English
Published: Universitas Gadjah Mada 2023-01-01
Series:Journal of Indonesian Economy and Business
Subjects:
technology acceptance model (TAM)
trust
interest in transactions in e-commerce
MSME
Online Access:https://journal.ugm.ac.id/v3/jieb/article/view/4394

Internet

https://journal.ugm.ac.id/v3/jieb/article/view/4394

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