MATURITY IN DIGITAL ENVIRONMENT - EVOLUTION, ACTIVITY AND PROMOTION. CASE STUDY REGARDING TRAVEL AGENCIES FROM CLUJ-NAPOCA
Globalisation of digital market imposed on companies relocating their activities into the digital environment where interactivity, direct communication, interfacing of the company and its offer with the digital consumer are implemented through the digital identity in its traditional or mobile form....
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2014-12-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
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| Online Access: | http://revistadeturism.ro/rdt/article/view/289 |