Marketing communications in tourism – trends and reality
The aim of the article. The aim of the paper is to evaluate current trends in marketing communication and their application in the field of tourism in the tourist area of Jeseníky-East (Czech Republic), on the basis of the primary and secondary research conducted by the authors. The results of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_2_80_93.pdf |