Branding the Higher Education: Identity Construction of Universities through Logos, Mottos and Slogans
Branding of higher education has become a common phenomenon nowadays. The universities are adopting various branding strategies to distinguish themselves in the competitive environment. This study, therefore, aims to examine the identity construction of universities through logos and mottos. The res...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2021-01-01
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| Series: | Journal of Research in Social Sciences |
| Subjects: | |
| Online Access: | https://jrss.numl.edu.pk/index.php/jrss/article/view/67 |