Sustainable Marketing in Higher Education, Doctoral Dissertation Summary
Sustainable marketing, which emerged as the third development phase of green marketing, evolved from the economics of sustainable development. It is defined as a simultaneous balanced approach that incorporates and integrates economic, environmental and social goals, while meeting the needs of al...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2023-01-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol28no3/Doctoral_summary_Mestrovic |