How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction
The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth. An online questionnaire distributed through social media was...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-01-01
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| Series: | Data |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2306-5729/8/2/25 |