The effect of motivational factor for using SNSs on tourist attitude

Purpose – This research examines the relationship between motivational factor in regards to writing comments and tourist attitude. Specifically, the study (a) explains the relationships between motivational factors and tourist recommendation intentions on SNSs, and (b) evaluates the factors influenc...

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Bibliographic Details
Main Authors: JeongHee Noh, Kwang-Woo Lee, Jinsoo Hwang
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2017-11-01
Series:Tourism and Hospitality Management
Subjects:
Online Access:https://thm.fthm.hr/images/issues/vol23no2/3_Noh_Lee_Hwang.pdf