The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

AbstractImpulse buying decisions are influenced by external stimuli, which give rise to internal stimuli to encourage impulsive buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage impulse buying decisions. However, the influence of...

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Bibliographic Details
Main Authors: Ina Melati, Bernardinus M. Purwanto, Yessy Caturyani, Pinkan Olivia Irliane, Yulia Arisnani Widyaningsih
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Online impulse buying decisions
popularity claims
scarcity claims
urge to buy impulsively
Hamida Skandrani
University of Manouba, The Higher Institute of Accounting and Business Administration, Tunisia
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2316941

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2316941

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