GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD
Advertisers are experiencing uncertainty when deciding on the most effective advertising tool on the target audience. The aim of the thesis, as a result of meetings with experts in the education sector in the area of decision-making due to uncertainties in the process is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
İstanbul Aydin University
2016-04-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2017/12/I%CC%87AU%CC%88D-Say%C4%B1-30.pdf |