GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD
Advertisers are experiencing uncertainty when deciding on the most effective advertising tool on the target audience. The aim of the thesis, as a result of meetings with experts in the education sector in the area of decision-making due to uncertainties in the process is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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İstanbul Aydin University
2016-04-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2017/12/I%CC%87AU%CC%88D-Say%C4%B1-30.pdf |
| _version_ | 1797915997294821376 |
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| author | Yeşim AKDAĞ Çiğdem ÖZARI |
| author_facet | Yeşim AKDAĞ Çiğdem ÖZARI |
| author_sort | Yeşim AKDAĞ |
| collection | DOAJ |
| description | Advertisers are experiencing uncertainty when deciding on the most effective advertising tool on the target audience. The aim of the thesis, as a result of meetings with experts in the education sector in the area of decision-making due to uncertainties in the process is the most efficient among the alternative Fuzzy TOPSIS and Game Theory for advertising tool selection methods have brought a different approach by using
together. Working on Multiple Criteria Decision Making and made the application on two-player game system. Thus, taking into consideration the interests of the target audience as well as their interests in the decision-making of the ad can be shown that
co-administration of both methods for the selection of the most effective advertising tool. |
| first_indexed | 2024-04-10T12:51:21Z |
| format | Article |
| id | doaj.art-1c27a88e2c5440e3b6d66cc847ac025b |
| institution | Directory Open Access Journal |
| issn | 1309-1352 2149-0074 |
| language | English |
| last_indexed | 2024-04-10T12:51:21Z |
| publishDate | 2016-04-01 |
| publisher | İstanbul Aydin University |
| record_format | Article |
| series | İstanbul Aydın Üniversitesi Dergisi |
| spelling | doaj.art-1c27a88e2c5440e3b6d66cc847ac025b2023-02-15T16:13:46Zengİstanbul Aydin Universityİstanbul Aydın Üniversitesi Dergisi1309-13522149-00742016-04-018213310.17932/IAU.IAUD.13091352.2016.8/30.1-33GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHODYeşim AKDAĞÇiğdem ÖZARIAdvertisers are experiencing uncertainty when deciding on the most effective advertising tool on the target audience. The aim of the thesis, as a result of meetings with experts in the education sector in the area of decision-making due to uncertainties in the process is the most efficient among the alternative Fuzzy TOPSIS and Game Theory for advertising tool selection methods have brought a different approach by using together. Working on Multiple Criteria Decision Making and made the application on two-player game system. Thus, taking into consideration the interests of the target audience as well as their interests in the decision-making of the ad can be shown that co-administration of both methods for the selection of the most effective advertising tool.http://iaud.aydin.edu.tr/wp-content/uploads/2017/12/I%CC%87AU%CC%88D-Say%C4%B1-30.pdfFuzzy TOPSISAdvertisingGame Theory |
| spellingShingle | Yeşim AKDAĞ Çiğdem ÖZARI GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD İstanbul Aydın Üniversitesi Dergisi Fuzzy TOPSIS Advertising Game Theory |
| title | GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD |
| title_full | GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD |
| title_fullStr | GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD |
| title_full_unstemmed | GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD |
| title_short | GAME THEORY APPROACH TO ECONOMIC EFFECTS OF ADVERTISING VEHICLE SE LECTION PROCESS: AN APPLICATION ON FUZZY TOPSIS FOUNDATION UNIVERSITY OF EDUCATION SECTOR METHOD |
| title_sort | game theory approach to economic effects of advertising vehicle se lection process an application on fuzzy topsis foundation university of education sector method |
| topic | Fuzzy TOPSIS Advertising Game Theory |
| url | http://iaud.aydin.edu.tr/wp-content/uploads/2017/12/I%CC%87AU%CC%88D-Say%C4%B1-30.pdf |
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