Research on the action mechanism of certainty and uncertainty of experience in the consumption context
Research on the positive impacts of uncertainty has primarily focused on promotional activities, with little research in other situations. This study applied the concept of uncertainty to the context of experience consumption, Discovering there is certainty of experience and uncertainty of experienc...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-06-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024077314 |