UTAUT in Metaverse: An “Ifland” Case

Since 2021, big tech companies have been interested in metaverse platforms and services. Metaverse is the permanent, immersive mixed-reality world where people and people and people and objects can synchronously interact, collaborate, and live beyond the limitations of time and space, using avatars...

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Bibliographic Details
Main Authors: Un-Kon Lee, Hyekyung Kim
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/17/2/32