THE ROLE OF DIGITAL MARKETING IN PROMOTION OF WINE FROMAP KOSOVO AND METOHIJA

THE ROLE OF DIGITAL MARKETING IN PROMOTION OF WINE FROMAP KOSOVO AND METOHIJA

The territories of AP Kosovo and Metohija represent the challenging and fast-growing wine market. However, many wine producers from Kosovo and Metohija are forced to acquire an innovative marketing approach which provides enhanced consumer experience and value. Therefore, they have implemented vari...

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Bibliographic Details
Main Authors: Nebojsa Denić, Borislav Radević, Boris Siljković
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2018-09-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
digital marketing
wine promotion
brand
customer value
Kosovo and Metohijas wine
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/883

Internet

https://www.ea.bg.ac.rs/index.php/EA/article/view/883

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