Investigating the Image of Japanese Food on Intention of Behavior: Indonesian Intention to Visit Japan
<p>Country-of-Origin Image (COI) has been recognized as a possible factor to influence the image of product especially toward international products. COI occurred due to the consumer’s behavior which uses the nation image on some international products to consider the quality before they build...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2014-04-01
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| Series: | Journal of Indonesian Tourism and Development Studies |
| Online Access: | http://jitode.ub.ac.id/index.php/jitode/article/view/136 |