The impact of brand equity on customer purchase intentions: a study among the MBA students of UNITAR International university
This research aims to investigate the impact of brand equity on purchase intention among the MBA students of UNITAR International University. The key components of brand equity are brand awareness, brand loyalty, perceived quality, and brand association, were included in this study. This population...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UNITAR International University
2021-06-01
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| Series: | Asian Journal of Social Science Research |
| Subjects: | |
| Online Access: | https://ajssr.unitar.my/doc/vol3i1/21030101.pdf |