Exploration of Health Perceptions, Health-Related Behavior, and Consumption Behavior of Millennials with Chronic Illness:

As society ages and life expectancy increases due to medical advances, younger people are becoming more interested in improving and maintaining their health. The purpose of this study is to clarify how the highly health-conscious Millennial generation perceive health consciousness, health-related be...

Full description

Bibliographic Details
Main Author: Jue Lee
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2024-02-01
Series:Maketingu rebyu
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.008/_html/-char/en