K-pop, Social Networks, Gender Representation: The Problem of Presentation and Perception (The Case of BTS)

Over the past ten years, Korean pop culture has gained enormous popularity around the world. The Boy Band BTS is one of the brightest representatives of this culture. The BTS fandom (ARMY) has about 90 million people around the world, most of which are teenagers and young people. Musical creativity...

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Bibliographic Details
Main Authors: E. K. Belaia, M. A. Kashina
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2022-12-01
Series:Управленческое консультирование
Subjects:
Online Access:https://www.acjournal.ru/jour/article/view/2124