Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials, and colors and pay less attention to packagi...

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Bibliographic Details
Main Authors: Shichang Liang, Ling Qin, Min Zhang, Yuxuan Chu, Lili Teng, Lingling He
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/11/16/2494