Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention
People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials, and colors and pay less attention to packagi...
Main Authors: | Shichang Liang, Ling Qin, Min Zhang, Yuxuan Chu, Lili Teng, Lingling He |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-08-01
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Series: | Foods |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-8158/11/16/2494 |
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