Cross-Cultural Study of the Attitudes of Russian and Chinese Consumers Toward Electric Vehicles
AimThe article presents the results of a study of psychological factors of consumer loyalty concerning electric vehicles. An electric scooter was used as an example of an electric vehicle. The study involved a total of 165 people in China and 150 people in Russia. The study aimed to compare the psyc...
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Format: | Article |
Language: | English |
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Frontiers Media S.A.
2022-02-01
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Series: | Frontiers in Psychology |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.820584/full |