Malaysian SME’s Performance and the Use of E-Commerce: A Multi-Group Analysis of Click-And-Mortar and Pure-Play E-Retailers
This research focuses on SMEs’ adoption of e-commerce and its impact to their performance in click-and-mortar and pure-play e-retailers in Malaysia. This research framework had been developed based on Resource-Based View (RBV) and Unified Theory of Acceptance & Use of Technology (UTAUT). At t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2020-03-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/publications/4378.pdf |