Malaysian SME’s Performance and the Use of E-Commerce: A Multi-Group Analysis of Click-And-Mortar and Pure-Play E-Retailers
This research focuses on SMEs’ adoption of e-commerce and its impact to their performance in click-and-mortar and pure-play e-retailers in Malaysia. This research framework had been developed based on Resource-Based View (RBV) and Unified Theory of Acceptance & Use of Technology (UTAUT). At t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2020-03-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/publications/4378.pdf |
| Summary: | This research focuses on SMEs’ adoption of e-commerce and its impact to their performance
in click-and-mortar and pure-play e-retailers in Malaysia. This research framework had been
developed based on Resource-Based View (RBV) and Unified Theory of Acceptance & Use
of Technology (UTAUT). At the same time, the combined framework contributes the new
approach of studying the performance of the post adoption and factors adopting a technology.
The quantitative research data were collected from 225 Malaysian SMEs operators who had
adopted e-commerce. This research uses census sampling technique to collect the data from
the respondents. Then, the data were used to investigate its measurement model and structural
model via the analysis from SPSS 20 and SmartPLS 3.0. Both categories of adopters had the
different opinion about the effort expectancy in encouraging the use of e-commerce that
produces performance. Before conducting the further analysis in the group comparison via
multi-group analysis (MGA), a three-step procedure, the measurement invariance of
composite models (MICOM) was conducted. The result showed that among these two
categories of businesses had a very different view about the effort expectancy in adopting the
e-commerce. Thus, the result may provide the insight to previous researchers who had not
segregated the adopters into click-and-mortar and pure-play e-commerce adopters. The
research is particularly useful for practitioners by segregating the different marketing strategy
for the respective groups of the e-commerce adopters. |
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| ISSN: | 1997-8553 2309-8619 |