SST-Servqual and customer outcomes in service industry: Mediating the rule of corporate reputation

Recently, the importance of service quality in various industries has gained much attention. Along with the development of technology, firms offer self-service technology to serve customers and create customer satisfaction. This aims to achieve positive behavioral intention, which could poten-tially...

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Bibliographic Details
Main Author: Ridho Bramulya Ikhsan, Juliater Simarmata
Format: Article
Language:English
Published: Growing Science 2020-09-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol11/msl_2020_313.pdf