Analysis of Japanese consumers' attitudes toward the digital transformation of OTC medicine purchase behavior and eHealth literacy: an online survey for digital experience design

Analysis of Japanese consumers' attitudes toward the digital transformation of OTC medicine purchase behavior and eHealth literacy: an online survey for digital experience design

IntroductionSince the enactment of the revised Pharmaceutical Affairs Act in Japan in 2009, self-medication practices have increased in the country. However, studies report that consumers pay little attention to the medication facts and risks indicated on the packages of over-the-counter (OTC) medic...

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Bibliographic Details
Main Authors: Guyue Tang, Kairi Izumi, Megumi Izumisawa, Shinichi Koyama
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-05-01
Series:Frontiers in Digital Health
Subjects:
consumer behavior
digital health
eHealth literacy
OTC medicine
user experience
human factors
Online Access:https://www.frontiersin.org/articles/10.3389/fdgth.2023.1173229/full

Internet

https://www.frontiersin.org/articles/10.3389/fdgth.2023.1173229/full

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