Impact of Food Labelling on Consumer Behaviour - A Green Marketing Initiative

Green marketing is the buzzword nowadays which focuses on the organic concept of the product with minimum residue and wastages. It also focuses on the recycling and the reusability of the product for further usage. This research paper focuses on ‘The Impact of Food Labelling on Consumer’s choice of...

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Bibliographic Details
Main Authors: Shrivastava Gitanjali, Rathi Trupti
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/57/e3sconf_joe4_04002.pdf