Machine-Learning-Based Approach for Anonymous Online Customer Purchase Intentions Using Clickstream Data
Since online shopping has become an important way for consumers to make purchases, consumers have signed up to e-commerce platforms to shop online. However, retailers are beginning to realise the critical role of predicting anonymous consumer purchase intent to improve purchase conversion rates and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/11/5/255 |