The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation

The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation

Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (Mage = 20.75, SD = 1.92) young i...

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Bibliographic Details
Main Authors: Shunying Zhao, Baojuan Ye, Weisha Wang, Yadi Zeng
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-01-01
Series:Frontiers in Psychology
Subjects:
intolerance of uncertainty
perceived risk of COVID-19 variants
protection motivation
untact
buying behavior
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.807331/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.807331/full

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