The importance of fairs and exhibitions for tourism

The importance of fairs and exhibitions for tourism

Fairs and exhibitions have become a fixed part in tourist industry in the field of marketing policies. Not only that fairs and exhibitions are a market instrument for the tourist industry to present technological innovations of the branch. Fair policy has also developed into an independent marketing...

Bibliografski detalji
Glavni autor:	Thomas Hausmann
Format:	Članak
Jezik:	English
Izdano:	Vilnius Gediminas Technical University 2007-06-01
Serija:	Business: Theory and Practice
Teme:	Fairs exhibitions functions of the fair goals exhibitor’s goals visitors’ goals
Online pristup:	https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11576

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