THE ROLE OF SERVICE RECOVERY IN MODERATING THE INFLUENCE OF SERVICE QUALITY AND VARIETY-SEEKING BEHAVIOUR TOWARD SWITCHING INTENTION: A CASE STUDY ON GUESTS OF THE SAMAYA UBUD
Hotel management needs to be able to keep their guests from switching to another hotel. This study aims to collect information related to the relationship between service quality, variety-seeking behaviour, and service recovery on the switching intention of guests at The Samaya Ubud Hotel. This rese...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-09-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2023-09/article_07.pdf |