The Puzzle of Wine Price in Restaurants
There is large variation amongst food service operators in pricing wine, and many questions remain about how wine is priced and what objectives are used to determine wine price in restaurants. In this essay-style article, we examine the practices that the industry have adopted when pricing wine in r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2023-04-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.74106 |