Institutional comunication and cultural marketing: Peculiarities in museum communication within the framework of public relations
Cultural management theoreticians believe that the main target of museum communication is gaining knowledge on specific messages by as large a number of people as possible. Museum public relation practice – intensified and upgraded at the same time with the revolution of the new communication techno...
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| Format: | Article |
| Language: | deu |
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Vasile Goldis Western University, Arad
2011-01-01
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| Series: | Studii de Stiinta si Cultura |
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| Online Access: | http://www.revista-studii-uvvg.ro/images/stories/25/16%20Burghel.pdf |