THE IMPACT OF THE PANDEMIC ON BANKING BRANDS IN THE RUSSIAN AND INTERNATIONAL MARKETS

In connection with the latest events during the period of the pandemic, the economy in Russian and foreign markets has suffered greatly, especially in the financial sector. It becomes difficult for brands to survive in these circumstances. In this article, we look at the general trend in the interna...

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Bibliographic Details
Main Authors: K. A. Anisimova, A. A. Bylkina
Format: Article
Language:Russian
Published: Real Economy Publishing House 2022-02-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/806