The Efects of Corporate Social Responsibility Initiatives and Price Premiums on Polish Consumers' Responses: An Experimental Study

The Efects of Corporate Social Responsibility Initiatives and Price Premiums on Polish Consumers' Responses: An Experimental Study

This article explores whether, how and which forms of corporate social responsibility (CSR) initiatives influence consumer perceptions of the value of and intention to buy responsibly manufactured yogurt, and identifies the impact of the price rise effect on consumer responses. An experimental study...

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Bibliographic Details
Main Author: Wójcik Piotr
Format: Article
Language:English
Published: Sciendo 2014-10-01
Series:International Journal of Management and Economics
Subjects:
corporate social responsibility
consumers
poland
Online Access:https://doi.org/10.2478/ijme-2014-0016

Internet

https://doi.org/10.2478/ijme-2014-0016

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