CONSUMER PREFERENCE ANALYSIS OF NEW COMPLEMENTARY ORGANIC FOOD PRODUCTS
XYZ Fruit Puree is one of complementary food products developed by Company X. A marketing plan to expand the market of the product is considered by developing new product variants, namely XYZ Organic Fruit Puree. The plan is done by providing new price offers and changing the target market from up...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Agroindustri Indonesia
2021-12-01
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| Series: | Jurnal Teknologi Industri Pertanian |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jurnaltin/article/view/39731 |