Data campaigning: between empirics and assumptions
The use of big data in political campaigns extends far beyond micro-targeting, and has been singled out by journalists and campaign staffers alike as a powerful force that is integral to electoral victory. Current scholarship on the subject remains more mixed, however. This article provides an overv...
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| Format: | Article |
| Language: | English |
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Alexander von Humboldt Institute for Internet and Society
2019-12-01
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| Series: | Internet Policy Review |
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| Online Access: | https://policyreview.info/node/1437 |