A DISTRIBUTED AGENT-BASED ARCHITECTURE FOR CUSTOMER RELATIONSHIP MANAGEMENT IN E-ENTERPRISES
The chief objective of Customer Relationship Management (CRM) is to acquire, retain and increase the profitability and lifetime value of customers. This requires a better understanding of customer needs and expectations. Customer information acquired through transactions with the customer is stored...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2003-11-01
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| Series: | Journal of ICT |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jict/article/view/8032 |