THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
Convinced of the importance of relevant communication through the web, the city of Marrakech under the direction of its regional tourism council, embarked on the path of territorial marketing on the internet via its website, Facebook page, application mobile and more. This work ex...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Université Mohammed V de Rabat
2020-12-01
|
| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/22083/11873 |