The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior
The rapid advancements in technology have provided retailers with various methods of communicating with the customer such as real-time marketing. Real-time marketing (RTM) allows retailers to interact with customers through various means in real time. Although many businesses are starting to adapt r...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-09-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32110/355992?publisher=http-www-cag-edu-tr-ilhan-ozturk |