persuasion cues of women influencers on social networks to create electronic word-of-mouth advertising and purchase intentions
The advent of social networks has brought about changes in various aspects of human life, and marketing is one of the areas that has been affected. With the emergence of influencers with the ability to influence the wide followers in social networks, brands' interest in influencer marketing is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Center for Women and Family Studies, University of Tehran
2022-12-01
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| Series: | زن در فرهنگ و هنر |
| Subjects: | |
| Online Access: | https://jwica.ut.ac.ir/article_88877_65885c946b68590bc51fbeaf737ac373.pdf |