PENGARUH SEGMENTASI DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN PADA RUMAH MAKAN
This research is explanatory research to explain the effect of segmentation and positioning on tourists' purchasing decisions on Rumah Makan Ayam Bakar Wong Solo Kupang. The variables in this study are as follows: Independent Variables ; Segmentation (X1), Positioning (X2), and Dependent Varia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2019-08-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1419 |