The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International
The relationship between a multinational and its subsidiaries abroad, according to many studies, is crucial for generating competitive advantages. Therefore, this study aimed to understand the relationship between a shoe company, Clarks International, and its Brazilian subsidiary with an emphasis on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual Paulista
2014-07-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
| Subjects: | |
| Online Access: | http://revista.feb.unesp.br/index.php/gepros/article/view/1076/547 |