The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International
The relationship between a multinational and its subsidiaries abroad, according to many studies, is crucial for generating competitive advantages. Therefore, this study aimed to understand the relationship between a shoe company, Clarks International, and its Brazilian subsidiary with an emphasis on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Estadual Paulista
2014-07-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
| Subjects: | |
| Online Access: | http://revista.feb.unesp.br/index.php/gepros/article/view/1076/547 |
| _version_ | 1818579061027373056 |
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| author | Marcelo André Machado Eduardo Andrioli Bauer |
| author_facet | Marcelo André Machado Eduardo Andrioli Bauer |
| author_sort | Marcelo André Machado |
| collection | DOAJ |
| description | The relationship between a multinational and its subsidiaries abroad, according to many studies, is crucial for generating competitive advantages. Therefore, this study aimed to understand the relationship between a shoe company, Clarks International, and its Brazilian subsidiary with an emphasis on generating advantages to the multinational headquarters. Through a single case study, the subsidiary’s capacity for knowledge generation and diffusion was identified, as well as its level of autonomy in relation to the English headquarters. Data analysis indicated that the Brazilian subsidiary generated specific competitive advantages for the foreign multinational due to its close relationship with local suppliers in Brazil and due to its staff’s expertise in developing high quality shoes. It was perceived that the growth of subsidiary autonomy was related to the growth of specific advantages generated for the multinational. |
| first_indexed | 2024-12-16T06:55:42Z |
| format | Article |
| id | doaj.art-1dbfc7d292db4663abd2a28728c03fa5 |
| institution | Directory Open Access Journal |
| issn | 1984-2430 |
| language | English |
| last_indexed | 2024-12-16T06:55:42Z |
| publishDate | 2014-07-01 |
| publisher | Universidade Estadual Paulista |
| record_format | Article |
| series | GEPROS: Gestão da Produção, Operações e Sistemas |
| spelling | doaj.art-1dbfc7d292db4663abd2a28728c03fa52022-12-21T22:40:17ZengUniversidade Estadual PaulistaGEPROS: Gestão da Produção, Operações e Sistemas1984-24302014-07-01926582The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks InternationalMarcelo André Machado0Eduardo Andrioli Bauer1UNISINOSUNISINOSThe relationship between a multinational and its subsidiaries abroad, according to many studies, is crucial for generating competitive advantages. Therefore, this study aimed to understand the relationship between a shoe company, Clarks International, and its Brazilian subsidiary with an emphasis on generating advantages to the multinational headquarters. Through a single case study, the subsidiary’s capacity for knowledge generation and diffusion was identified, as well as its level of autonomy in relation to the English headquarters. Data analysis indicated that the Brazilian subsidiary generated specific competitive advantages for the foreign multinational due to its close relationship with local suppliers in Brazil and due to its staff’s expertise in developing high quality shoes. It was perceived that the growth of subsidiary autonomy was related to the growth of specific advantages generated for the multinational.http://revista.feb.unesp.br/index.php/gepros/article/view/1076/547Multinational companies. Subsidiary and multinational relationship. Emerging markets. |
| spellingShingle | Marcelo André Machado Eduardo Andrioli Bauer The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International GEPROS: Gestão da Produção, Operações e Sistemas Multinational companies. Subsidiary and multinational relationship. Emerging markets. |
| title | The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International |
| title_full | The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International |
| title_fullStr | The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International |
| title_full_unstemmed | The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International |
| title_short | The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International |
| title_sort | role of subsidiaries in emerging markets in generating competitive advantages for foreign multinationals the case of the brazilian subsidiary of clarks international |
| topic | Multinational companies. Subsidiary and multinational relationship. Emerging markets. |
| url | http://revista.feb.unesp.br/index.php/gepros/article/view/1076/547 |
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